nana's green tea

360 KYUSU

360 KYUSUは、どの角度からでもお茶を注げる革新的な急須です。茶漉しやフィルターが不要なのが最大の特長で、蓋の側面に設けられた独自設計のスリットが茶葉のこぼれを防ぎます。専用にデザインされた湯呑は急須の中に収納可能で、収納時はスペースを取りません。また、割れにくく、熱くならない素材を使用しており、安心して使用できます。片手での注ぎも可能です。お茶を美味しく淹れるための工夫は、過去の知恵から学んだものです。形状は茶葉が活発に動くように工夫されており、360 KYUSUは伝統的な茶器の様式を保ちながら、新しいスタイルと機能でデザインされた現代の茶器です。地域や文化を超え、世界に新しいお茶の楽しみを提供します。

360 KYUSU: A Revolutionary Teapot That Pours from Any Angle. Its main feature is the elimination of the need for a tea strainer or filter, thanks to the uniquely designed slits on the side of the lid that prevent tea leaves from spilling out. The teapot comes with specially designed cups that can be stored inside it, making it space-efficient when not in use. It is made from materials that are both resistant to breaking and heat, ensuring safe and comfortable use. It also allows for easy one-handed pouring. The design for brewing delicious tea has been inspired by traditional wisdom, with a shape that encourages active movement of the tea leaves. The 360 KYUSU maintains the style of traditional tea utensils while being designed with new style and functionality for the modern era. It transcends regions and cultures, offering a new enjoyment of tea to the world

江戸時代から現代に至るまで、日本の急須は機能と意匠の融合で進化を遂げてきました。江戸時代の急須は、ハンドルの工夫で内部に茶葉を保持しながらも茶が簡単に注げるようになり、お茶は庶民文化の一部となり急須が普及していきます。20世紀の近代化と共に、伝統工芸は新たな挑戦に直面しましたが、急須の製造は継続されました。歴史の中で多様な形状や素材の急須が生まれれ、それぞれが過去の伝統を尊重しつつ独自の表現を展開しています。私たちの表現は、お茶の習慣が減少傾向にある中、どのように急須を進化させるのかを考えることでした。「360 KYUSU」は、歴史や伝統から学んだ知恵と、現代の高機能素材や機能を掛け合わせた、プロダクトデザイナーの視点で考えた急須です。

From the Edo period to the present, Japanese teapots have evolved through a fusion of functionality and design. During the Edo era, teapots were ingeniously designed with handles that allowed for easy pouring while retaining the tea leaves inside, making tea an integral part of popular culture and leading to the widespread use of teapots. With the modernization of the 20th century, traditional craftsmanship faced new challenges, yet the production of teapots continued. Throughout history, teapots in various shapes and materials have been created, each respecting past traditions while developing their own unique expressions. Our approach has been to think about how to evolve teapots in a time when the habit of drinking tea is in decline. '360 KYUSU' is a teapot conceived from the perspective of a product designer, combining the wisdom learned from history and tradition with modern high-function materials and features.

山本都竜軒 著ほか『煎茶手引の種』,須原屋新兵衛[ほか5名],嘉永1[1848].
国立国会図書館デジタルコレクション

"Sencha Tebiki no Tane" by Yamamoto Torakken and others, published by Suharaya Shinbei [and 5 others], in the first year of Kaei (1848). National Diet Library Digital Collection, Japan.

Title: 360 KYUSU
Client: Nanaha Co., Ltd./ nana's green tea
Creative Direction: Keita Suzuki (PDC)
Product Design: Tatsuoki Hashimoto (PDC)
Package Design: Eight Branding Design
Photo: Junichi Kusaka

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