Hermès

Hermès Shilla Hotel reopening store windows

‘Gift to Seoul’ is a window display created for Hermes in conjunction with the renewal opening of the Hermes Seoul Shilla Hotel in Seoul, South Korea. The display is designed from a bird's-eye view, featuring the iconic Hermes Pegasus soaring through Seoul's skies, delivering Hermes products to the animated streets of Seoul. The intricately crafted paper Pegasus embodies the spirit of Hermes' craftsmanship.

『Gift to Seoul』は、エルメスソウル新羅ホテル(韓国)のリニューアルオープンに合わせて制作されたエルメスのウィンドウディスプレイです。このディスプレイは、エルメスを象徴するペガサスがソウルの空を駆け、アニメーションで表現されたソウルの街にエルメスのプロダクトを届ける様子を鳥瞰でデザインしています。精巧に作られた紙のペガサスはエルメスのクラフトマンシップの精神を象徴します。

Artwork

Photo: © Kyungsub Shin / Courtesy of Hermès Korea
Created for Hermès Shilla Hotel reopening store windows, December 2023

Animation

Windows

Window Title: Gift to Seoul
Design: Keita Suzuki, Product Design Center
Photo: © Kyungsub Shin / Courtesy of Hermès Korea
Team at Product Design Center:
Designers: Keita Suzuki, Ryuya Yamada
Animation: Taiki Okuyama
Wing Production (Pegasus): Fukunaga Print Co., Ltd.

Created for Hermès Shilla Hotel reopening store windows, December 2023. Window display deployment period: from December 14, 2023 to the next window display date.